Sold. Accessories Business 60% B2b, 40% Consumer

Accessories Business 60% B2B, 40% Consumer
Ref.AD014
Location Stoke On Trent,Staffordshire
Asking Price £ 98,000
This business was set up by the current owner back in 2002 and in that time has established itself as an innovative and truly independant provider of mobile business communications to business customers, not to mention individual consumers within the Stoke On Trent area.

The company prides itself on being able to provide the right plan, the right device and the right network, whether it be a contract, pay as you go, upgrade or repair.

Approximately 60% of sales revenues comes from B2B activities. The company has a diverse client base including large limited companies as well as sole traders. The remaining 40% of sales are generated via consumer/retail sales.

The business’s aim is to reduce clients costs and improve efficiency of their communications. This is done by providing a complete one stop solution from expert advice, personal levels of customer service and ongoing support services.

Expansion Potential
The current market for this business is growing and is forecast to continue to grow significantly in both the medium and long terms by the emergence of new technologies.

Business operations are not yet at maximum capacity, and there is considerable scope to increase both revenues and profits by gearing operations in line with current and forecast market demands. Sales are generally reactive at present. A more proactive approach to sales and marketing, particularly on the business to business side of things would certainly increase turnover and profitability significantly. The introduction of a website and local advertising would also be beneficial.

Market / Competition / Non-Competition Agreements
The business has never felt the need to advertise in the past tending to rely on word of mouth recommendation. There are excellent opportunities to develop this and market the business more aggressively. A large percentage of clients derive from recommendations and the business has surpassed growth expectations bearing testimony to the excellent reputation the business has earned since inception.

The business has recently invested in a basic web site which needs more development, the web package can be updated, products uploaded etc and would benefit from some additional work.
These represent significant future opportunities to a new owner and there is no doubt that turnover and profits could increase in line with a more active marketing strategy, both to existing clients and target potentials.