Sold. Specialist Publisher And Manufacturer Of Diaries For The Restaurant

Specialist publisher and manufacturer of diaries for the restaurant and hotel trade

Ref.IE040
Location Relocatable
Asking Price £ 200,000

Developed as a result of identifying a definite gap in the marketplace, particularly for the efficient recording of restaurant bookings, this business is now firmly established as the leading publisher and manufacturer of ‘organisers’ for the hotel and restaurant trade in the UK. Although this business also supplies ordinary diaries, it is much better known for its restaurant table booking diary as well as diaries for hotel room bookings, visitors books and hotel register books.

Following a brief test marketing exercise which highlighted a number of issues which were solved as a result of the current Owner’s career and extensive experience in the Book printing industry, this business was launched in 1987. Appreciating that the products it supplies are often one of the very first elements of a restaurant or hotel a customer comes into contact with, but perhaps most importantly the period of time the products are in use and their frequency of use, this business manufactures to the very highest specification possible. As a result, this business can name the vast majority of restaurants found in any Good Restaurant Guide and several celebrity chefs within its extensive Client list.

This business has a clear understanding of the hotel and restaurant trade and ensures that the products not only look good but have all of the essential functionality required for maximum effectiveness and efficiency. Along with an every day lunch and dinner planner to keep an Owner or Manager and staff organised, the restaurant table booking diary includes a section for function bookings and larger parties. Clearly laid out on purpose-made paper, the diary is hard-back bound by hand before being personalised with a restaurant's name. The hotel room booking diaries – including variants for smaller and larger size hotels and Guest Houses are no less impressive, facilitating the recording of the details of all guests as required by law in the most stylish manner. All can have the name of the establishment gold foiled on the front cover.

Expansion Potential
This business has enormous potential. With a strong demand for the products of this business, combined with a capacity to increase turnover, a new owner contributing fresh ideas, drive and enthusiasm will have every advantage of building on an excellent platform.

This business is currently run to meet the lifestyle requirements of the current Owner. With additional resources and greater dedication this business could double and even treble its current sales levels.
As well as more aggressive selling of the other products within the range, with just the table booking diary, additional revenue could be generated via sponsorship and advertising. Previous advertisers that have had their image ‘ghosted’ on every page have included some of the most prestigious brands in the drinks sector. It would certainly also be possible to include a small area of advertising on every single page.