BUSINESS DESCRIPTION
Bespoke Carpentry & Joinery Company
Manufacture & Installation of all aspects of carpentry windows, doors, wardrobes etc. for the Commercial & Private Sector
Ref.GE082
Location North Cambridge
Asking Price GBP 120,000
Established in 1982, this very well established company has been successfully trading for over 30 years and has earned an enviable reputation for the quality bespoke joinery products it produces for its 50/50 client base of both commerical and domestic clients. The extensive range includes windows, kitchens, doors and wardrobes.
The company has consistent levels of trading due to the quality of their work, from the extensive repeat client base that creates excellent profit margins for the company.
With investment in marketing, particularly investment in a professional wesbite to showcase the company products, the business could certainly expand its geographical area. To date the vendor has chosen not to pursue this avenue due to the local demand for the companys products.
The core base of regular customers have been with the business for many years. A high percentage of work comes via referrals and word of mouth recommendations.
Expansion Potential
The business has enjoyed consistent levels of business over the years from a very loyal customer base. The market this business operates in is enjoying good growth rates from both commercial and private sectors. The forecasts for growth in the short to medium term are very positive and this company is well positioned to take advantage of this.
As mentioned above future growth within this market is strong. To date the business, by its own admission, has been more reactive rather than proactive in its approach to the market place. A new injection of energy coupled with a more strategic sales and marketing approach would certainly increase future revenues and profitability as there are many more potential customers already out there! There are many avenues for future growth both within its current geographical area and beyond.
Market / Competition / Non-Competition Agreements
The business does very little in the ways of traditional advertising and marketing and this has always been the case, with only listings in Yellow pages and Yell.com. The majority of its work comes via referrals, repeat business, approvals and recommendations. Investment in marketing and particularly a company website would be a valuable asset to the business.