BUSINESS DESCRIPTION
Beautiful Day Spa High End treatment spa specialising in body treatments, facials and anti-ageing treatments, for both women and men
Ref.CQ186
Location Fulham, London
Asking Price GBP 150,000
This attractive day spa was opened in June 2004 by the vendor and offers body treatments, massage, facials, laser hair removal and anti ageing treatments for both women and men and has since gained an excellent reputation as a high end beauty spa and skin specialist focussing on laser, facials, manicures, pedicures and anti aging microdermabrasion.
Well located the spa offers superb treatments and products (Environ, Environ and St Tropez) and over the years has grown to be an important part of the community. Customers love the many experiences the spa offers from basic beauty maintenance, skincare, stress management and relaxation. All treatments and special offers are provided by highly skilled and very well trained, professional beauty therapists.
The real power and energy of the spa comes from the attentive and courteous service provided by the staff and the high levels of customer service and satisfaction they generate.
Not surprisingly, the spa enjoys a good level of patronage circa 6,500 customers have patronised the facility to date, with a high perecentage of repeat custom.
The target market for falls anywhere between the ages of 18 and 60, reflecting the wide range of ages and variety of people this market appeals to.
The business has all the equipment normally associated with a business operating in this sector and uses specialist Kitomba salon software systems for client texting, bookings (including online) and reminders.
This opportunity is an ideal starter business for anyone looking to establish a foothold in the day spa/health and beauty sector or for someone already in the sector looking for a strongly performing, additional outlet to bolt on to their existing business.
Expansion Potential
There is certainly an increasing consumer demand for spas at all price points and further sustained growth is expected in this sector. This business is expected to continue to benefit from the growing London population and capitalise on this social trend.
Future growth could be achieved by adding more services and with further investment in marketing and advertising to increase awareness of the Spa to its target audience and beyond its current geographical catchment area and expand into a chain or franchise.
Market / Competition / Non-Competition Agreements
The spa has a very well designed and informative website and performs very well in all of the major search engines for all appropriate search terms.
The business is found on social media Facebook and Twitter and sends out email offers. By far the most effective form of marketing for the business however, arises from the finest form of marketing, high levels of customer service which encourages a loyal customer base and strong word of mouth recommendation.