Total of 18657 firms and businesses for sale today Thursday 28th March 2024
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Business For Sale. Marketing Of Licensed Sports Merchandising

LISTING DETAILS
Firms For Sale ID:
33092
Vendor reference:
Sports Licensing
Vendor website:
     
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BUSINESS DETAILS
Location:
Primary sector:
Secondary sector:
Asking price:
Undisclosed  
Turnover / revenue:
€1,000,000 - €5,000,000
Net profit / cashflow:
€500,000 - €1,000,000
Years established:
3
Number of employees:
15
Employees / staffing:
New personnel have incorporated to support the multiple activities in the Spanish company and today the local office is the operational headquarters for the group. The most important areas to control and supervise in the company are the following: Production and shipment, Licenses, Franchise, Projects and developments, Graphic design, Digital and Internet, Administration and Finance, Marketing and sales.

OTHER DETAILS
Reason for selling:
Main objective of the transaction is to find an investor to provide greater financial stability and resources and the ability to accelerate and leverage its Business Plan.
Business is relocatable:
Yes
Business is web-based:
No
Business is home-based:
No
PROPERTY DETAILS
BUSINESS DESCRIPTION
The Spanish company is the world leader in manufacturing and distributing licensed miniature replicas of the most prestigious soccer teams and players which are catered for children with the innovation to transform the collectible into a toy. It has pioneered in collectible soccer merchandising and today the company has been endorsed and licensed by more than 27 soccer teams and is attracting the attention of many others.

The company´s proprietary brands and trademarks have gained reputation in most international markets and its products have become an important alternative for children who desire a collectible doll of his preferred players. A thoughtful business with sound underlying financials for the Franchise network, economies of scale and multichannel distribution capabilities that suits different clients, backed by a team of experienced professionals well knowledgeable about the sports and the licensing world, have paved the way to reach an extraordinary potential to grow.

The company has gone far with limited resources with a track record of producing and delivering top quality products for retail, promotional, sponsors and corporate clients who demand tailored made campaigns and in different formats in several countries. Some of the most prestigious mass consumption companies are in advance negotiations with the company to launch large campaigns to link their brands to the company´s products.

The Franchising concept as a vehicle to efficiently penetrate new territories is bringing about a large potential to develop those countries where soccer is a popular sport. Today the company has granted franchising rights in 6 territories and there is advanced plans aimed to build a network of +25 Franchisees within the next 3 years. Master Franchisees are already placing orders and promoting the business in their local markets. The Brazil Soccer World Cup in 2014 is generating huge attention and PSI is very well positioned to exploit its business potential.

A light organizational structure, vertical integration in the core business activities and no need for investments in inventory are factors to obtain a sound gross margin and a healthy Ebitda for the shareholders. In 2012, PSI closed with sales of € 488.122, a gross margin of 87,4% and Ebitda of 60,7%. Projected Minigol´s sales for 2016 are expected at 7,9 million units and projected turnover and Ebitda are € 12,3M and € 3,2M respectively, considering conservative assumptions to grow.

The company is in the search for private and strategic investors to secure financing which is meant to restructure financial obligations, to provide resources to develop its Business Plan and to gain synergies to increase profitability and become a truly global player.

Critical success factors:
- Business concept consisting of a specific know how which is embodied in unique products, marketing strategies and procurement methods.
- Prior experience in successful distribution of its products in several markets through various channels and integral experience in all fields during development of the company.
- Development of a proprietary brand that identifies its products in the market.
- A thoughtful business plan to become the world leader in licensing and marketing the products with the most prestigious football teams worldwide.
- The underlying financials that justify a win-win situation for the Master Franchisor and Master Franchisees, based on economies of scale and multichannel distribution capabilities that suits different clients.
- Team of experienced professionals well knowledgeable about the sports and the licensing world.
- The company has already acquired the licenses of some of the most important soccer teams in the world which creates a high barrier of entry for new comers.
- Proven success in selling products through different channels of distribution.

Expansion Potential
The company is a Sport´s marketing company specialized in licensed merchandising and collectibles that bases its expansion in developing unique products tailored to the most popular sports brands that are at the same time fun to play as a toy.

The marketing strategy is very powerful: on one hand the product capitalizes on the growing demand and increasing popularity of football (soccer) as a sport played in all countries, and second the uniqueness of the Minigols as an innovation with no competition.

Market / Competition / Non-Competition Agreements
The products have no direct competition and limited indirect competition in the market. The combination of a licensed sport´s collectible that converts into a toy for children to play as it has been designed with the football table, does not exist.

The company has been licensed directly by some of the most important football teams and national selections which in turn allows the company to sell Minigols, either in collection packs that contain all the members of those teams or in individual packs (randomly selected) that contain one player.